ABOUT US

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Since its establishment in 1917, The Yokohama Rubber Co., Ltd. (YRC) has introduced numerous products including tires, industrial products and golf products. Intent on enriching and contributing to the lives of every customer as well as society as a whole, YRC is investing all of its energies in all production, sales and technology development processes. This is an ongoing process within the YOKOHAMA Group both in Japan and across the globe. We must earn an even more solid reputation worldwide in order to achieve further growth as a global company. In doing so, corporate value could well be considered the most concrete benchmark. I believe that the mission of a manufacturer is to “deliver the best products at competitive prices and on time,” which will in turn contribute to enhancing our corporate value. Needless to say, the foundation for this mission requires the utmost attention to “safety” and the “environment.” We will imbue the leading technologies of every era with the passion of each and every member of the YOKOHAMA Group and contribute to the greater happiness and well-being of individuals, society and the world. signature Nagumo Tadanobu

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Tadanobu Nagumo
Chairman and CEO and
Representative Director

History

■1910~1920

Corporate History Product History
1917
  • On October 13, the Yokohama Rubber Co., Ltd., was established as a joint venture between Yokohama Electric Cable Manufacturing Company (predecessor of today’s Furukawa Electric Co.) and the United States’ B.F. Goodrich Company. The photo shows Suekichi Nakagawa, a director at Yokohama Electric Cable who was instrumental in Yokohama Rubber’s establishment and later became the company’s second president.

会社の歴史01

1920
  • Construction of the company’s first production facility, the Hiranuma Plant, was completed in Hiranuma-cho, Yokohama. The plant began producing belts, tires and other products using refining processes and belt, hose and tire manufacturing equipment from the U.S.

会社の歴史02

  • The first corded tire produced by the Hiranuma Plant (circa 1920)

製品の歴史01

1921
  • Entrance to the Hiranuma Plant

会社の歴史03

  • Development of Japan’s first corded tire, the Hama Town Cord
  • Development of a cut-edge flat belt
1923
  • The Hiranuma Plant was completely destroyed by the Great Kanto Earthquake
1929
  • Construction of the Yokohama Plant completed in Heian-cho, Tsurumi-ku, Yokohama
  • Founding spirit (as expounded by President Suekichi Nakagawa during speech at opening of Yokohama Plant)
    1. Production is a social service.
    2. There must be a basic commitment to delivering quality products unrivaled by those of competitors.
    3. Management should adhere to the principles of fairness and consideration.
    4. A company should have as few employees as possible and make the best use of the productivity of machines. This is the great secret for improving efficiency.
    5. The success or failure of a business depends on how much one is willing to study, and with how much determination, to mutually improve and grow. Accordingly, one must make a great effort.

■1930s

Corporate History Product History
1930
  • The first tire produced at the Yokohama Plant

製品の歴史02

1933
  • Launched the flat-resistant Golden Ply Tire. Photo shows a typical tire sales outlet in the 1930s.

製品の歴史03

1937
  • Trademark name changed from Goodrich to Yokohama
  • Launched the Y-Shaped Tire, which represented a leap forward in tire durability

製品の歴史04

1938
  • Manufactured the tires used on the Grosser Mercedes used as the Imperial vehicle of Emperor Hirohito

製品の歴史05

■1940s

Corporate History Product History
1941
  • Established Koua Rubber Industry Co., Ltd., in Shanghai, China
  • Established Yifeng Rubber Ammunition Factory Co., Ltd, in Tianjin, China
  • Began producing tires for Japan’s Zero fighter planes

製品の歴史06

1942
  • Established rubber plant in Singapore

会社の歴史04

1943
  • Established Mie Plant in Mie Prefecture
  • Continued expansion of the Yokohama Plant (photo circa 1943)

会社の歴史05

1945
  • Yokohama Plant rendered inoperative by Allied air raids (photo shows destruction at the plant)

会社の歴史06

1946
  • Established Mishima Plant in Shizuoka Prefecture

■1950s

Corporate History Product History
1952
  • Completed Phase 1 of the Hiratsuka Plant in Kanagawa Prefecture and started production there of belts, large tires, and vinyl products. Closed the Yokohama Plant.

会社の歴史07

1954
  • Launched the Y-29, Japan’s first snow tire

製品の歴史07

1955
  • Launched the HAMA SAFETY (photo) and HAMA LINER, Japan’s first tubeless tires

製品の歴史07

1957
  • Head office circa 1957 (Shibatamura-cho, Tokyo; now located at 36-11, Shimbashi 5-chome, Minato-ku, Tokyo)

会社の歴史08

1958
  • Developed large pneumatic rubber fender (photo)
  • Launched HAMATITE® sealant made from a rubber and resin compound

製品の歴史08

1959
  • Signed technology licensing agreement with Taiwan’s Nankang Rubber Tire Corporation

■1960s

Corporate History Product History
1961
  • Completed construction of new corporate headquarters, the Yokohama Rubber Building

会社の歴史09

1962
  • Created “Smileage Mark”to promote sales of YOKOHAMA brand tires (photo)
  • Began production and sales of construction-use sealants

製品の歴史09

1963
  • Japanese company name changed to match the English, The Yokohama Rubber Co., Ltd.
1964
  • Shinshiro Plant in Aichi Prefecture began operations
  • Constructed HAMATITE® (sealings) plant in Nakahara, Hiratsuka-shi
1965
  • Yokohama Rubber’s steel cord conveyor belts adopted by Joban Coal Mining Co., Ltd. (photo)
  • Launched sales of commodity conveyor belt Unicon Belt

製品の歴史10

1967
  • Launched sales of G.T. SPECIAL STEEL, a radial tire for passenger cars (left photo)
  • Launched sales of the Surge Series of high-pressure hoses (right photo)

製品の歴史11

1968
  • Completed tire test course at Hiratsuka Factory

会社の歴史10

1969
  • Established Yokohama Tire Corporation as US tire sales company (photo circa 1971)

会社の歴史11

■1970s

Corporate History Product History
1970
  • Launched sales of automobile windshield sealant
  • Installed German-made equipment for producing a 3.2-meter wide steel cord conveyor belt at the Hiratsuka Factory

製品の歴史12

1971
  • Launched sales of Japan’s first steel radial tubeless tire, the G.T. SPECIAL STEEL (left photo)
  • Developed aluminum honeycomb structural material (right photo)

製品の歴史13

1973
  • Established Yokohama Aeroquip Co. in joint venture with U.S.-based Aeroquip A.G.
  • Signed manufacturing technology licensing agreement with South Korea’s Hankook Tire Mfg. Co., Ltd.
  • Took equity stake in Ethiopia’s Addis Tyre Co. S.C.
  • Launched sales of all-weather, highly elastic paving material Surfam
  • Developed rubber anchor buoy Globuoy (photo)

製品の歴史14

1974
  • Started production of high-pressure hoses at Ibaraki Plant (photo)
  • Started production of off-the -road tires at Onomichi Plant

会社の歴史12

1975
  • Launched sales of G.T. SPECIAL SEALEX, a passenger car tire with automatic puncture-sealing function (photo)
  • Launched sales of Japan’s first truck/bus radial steel tires with an aramid-fiber carcass

製品の歴史15

1976
  • Rally cars equipped with G.T. SPECIAL tires won the Safari Rally Championship and the Southern Cross Rally. The Southern Cross victory marked the fifth year in a row (1972-76) a G.T. SPECIAL‒equipped car won the rally (photo shows Southern Cross Rally driver Andrew Corwann).

製品の歴史16

1977
  • Developed the Y-801 and Y-802 racing tires for touring cars (Y-801 for dry conditions, Y-802 for wet conditions; photo shows G.T. SPECIAL Sunny that used both tires)

製品の歴史17

1978
  • Launched sales of ADVAN HF for passenger cars

製品の歴史18

■1980s

Corporate History Product History
1980
  • Signed technology licensing agreement with Indonesia’s P.T. Gajah Tunggal
    • Launched sales of two new passenger car tires, ASPEC AX-323 (left photo) and G.T. SPECIAL GRAND PRIX (right photo)

製品の歴史19

1981
  • The BF Goodrich Company sold its majority share in Yokohama Rubber Co., Ltd., to Japanese companies
  • Consolidated Australian tire sales companies into new subsidiary Yokohama Tyre Australia Pty. Ltd.
  • Developed lavatory module for Boeing 757
  • Developed water tank for Boeing 757 and 737
1982
  • Signed technical assistance agreement with Taiwan’s SC Kingflex Corporation
  • Launched sales of ASPEC AX-323 for passenger cars
  • Launched sales of GRAND PRIX GX-501 for passenger cars
  • The ADVAN March racing car (photo) won the second race of the All Japan F2 Championship, the car’s first victory

製品の歴史20

1983
  • Signed technology licensing agreement with Ceat Tyres of India Limited
  • Began use of the Performance Y mark
  • Became the exclusive supplier of official tires for the 1st Macao F3 Grand Prix
  • Launched sales of the PRGR (ProGear) golf equipment. Photo shows a PRGR carbon driver.

製品の歴史21

1984
  • Established Yokohama Tire (Canada) Inc. as Canadian tire sales company
  • Launched sales of GUARDEX, a studless tire for passenger cars
  • Launched sales of GETTAR, Japan’s first radial tire for motorcycles (photo)

製品の歴史22

1985
  • Launched sales of INTECH 60 (SX705) for passenger cars
  • Launched sales of TY715, a tubeless tire for trucks and buses
1986
  • Built the D-PARC comprehensive tire proving ground in Ibaraki Prefecture (photo)
  • Took equity stake in South Korea’s Hankook Tire Mfg. Co., Ltd.

会社の歴史13

  • Launched sales of GRAND PRIX Europe M3 for passenger cars
  • Launched sales of SCIENCE 2070 for passenger cars
  • Launched sales of PRGR Driver μ-240 (photo)

製品の歴史23

1987
  • Signed technical and management support agreement with Taiwan’s Nankang Rubber Tire Corporation
  • Launched sales of CRITERIA (CX603) for passenger cars
  • ADVAN Porsche (photo) equipped with ADVAN racing tires won the Japan Endurance Championship series for the third consecutive year.

製品の歴史24

1988
  • Established GTY Tire Company in the U.S. in a joint venture with U.S. company General Tire and Toyo Tire and Rubber Co., Ltd.
  • Launched sales of ADVAN GLOBA, a passenger car tire with an asymmetric tread pattern
  • Launched sales of RY038, a truck/bus tire based on the STEM theory
  • Launched sales of the long golf iron INTEST LX (nicknamed “Tarako”) (photo)
  • Launched sales of the PRGR M30 ladies’ golf clubs

製品の歴史25

1989
  • Established the T*Mary winter tire test course in Takasu-cho, Kamikawa-gun, Hokkaido
  • Established YH America Inc. in the U.S. to assemble automotive hydraulic pressure hoses
  • Established Yokohama Reifen GmbH as a tire sales company in Germany
  • Acquired U.S. tire maker The Mohawk Rubber Company (photo)

会社の歴史14

  • High-performance passenger car tire A008P receives technical certification from Porsche (left photo)
  • Launched sales of A.V.S-T30, a high-performance passenger tire (right photo)

製品の歴史26

■1990s

Corporate History Product History
1990
  • Took equity stake in Taiwan’s SC Kingflex Corporation
  • Launched sales of SY101, a studless tire for trucks and buses (photo)
  • Passenger car tire ADVAN A022 H1 adopted as original equipment on Japan models of Honda NSX

製品の歴史27

1991
  • Completion of an R&D integrated center (RADIC) at the Hiratsuka Factory

会社の歴史15

  • Launched sales of ASPEC AX-327, a passenger car tire
  • Launched sales of Flex Line, a cylindrical conveyor belt that prevent scattering of the transported object (photo)

製品の歴史28

1992
  • Formulated the company’s basic philosophy, “To enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to creation of beneficial products”, and an accompanying corporate slogan, “Excellence by nature”
  • U.S. subsidiary Yokohama Tire Corporation absorbs Mohawk Rubber Company, also a U.S. subsidiary, and Mohawk Rubber’s non-tire business is spun off into new subsidiary SAS Rubber Company.
  • Launched sales of ADVAN NEXUS, a passenger car tire
  • Launched sales of STEM RY 208 tire for trucks and buses
  • Launched sales of high-performance bicycle ASCLE MS-011 (photo)

製品の歴史29

1993
  • Formulated Environmental Action Plan targeting elimination of chlorofluorocarbons (CFCs) and reduction of carbon dioxide emissions
  • Launched sales of GUARDEX K2, a studless tire for passenger cars (photo)
  • Launched sales of A.V.S VS-5, an aluminum wheel for passenger cars

製品の歴史30

1994
  • Launched sales of A.V.S EXCELEAD, a passenger car tire
  • Developed components for H-II rocket engines (left photo)
  • Launched sales of a PRGR Driver DATA Wood Reverse Titanium (nickname: Black Titanium) (right photo)

製品の歴史31

1995
  • Launched sales of ADVAN NEOVA, a passenger car tire (photo)
  • Launched sales of seismic isolation layered rubber bearings
  • Launched sales of a PRGR Driver DATA Wood Reverse SD Titanium (nickname: Red Titanium)

製品の歴史32

1996
  • Established Yokohama Tire Philippines Inc. as tire manufacturing/sales subsidiary
  • Acquired all shares of Yokohama Aeroquip Co. and changed corporate name to Yokohama Hydex Co.
  • Established Yokohama Rubber (Thailand) Co., Ltd., to manufacture automotive sealants and assemble high-pressure hoses
  • Established Yokohama Tire Taiwan Co., Ltd., as a tire sales subsidiary
  • Launched sales of GEOLANDAR A/T tire for recreational vehicles (left photo)
  • Launched sales of AVID S306 for passenger cars
  • Launched sales of PRGR Driver DATA Wood Reverse Type 252 (nickname: Silver Titanium) (right photo)

製品の歴史33

1997
  • Established Yokohama Tire Vietnam Company as tire manufacturing/sales subsidiary
  • Started “inch up” campaign to promote tire sales in Japan
  • Began sales of base isolation devices for buildings
  • Delivered water tanks for Boeing 777(left photo)
  • Launched sales of ROCK UNICON conveyor belt (right photo)
  • Launched sales of PRGR Driving Spoon ZOOM F

製品の歴史34

1998
  • Opening ceremony for Yokohama Tire Philippines Inc. (photo)
  • YH America begins manufacturing/sales of windshield sealants
  • Environment Action Plan revised with view to strengthening environmental activities
  • Mishima Plant becomes first Yokohama Rubber’s plant in Japan to receive ISO 14001 certification

会社の歴史16

  • Launched sales of ES01 and ES02 as first offerings of new fuel-efficient DNA series of passenger car tires (photo)
  • Launched sales of GEOLANDAR I/T for SUVs

製品の歴史35

1999
  • All Yokohama Rubber plants in Japan receive ISO 14001 certification
  • Hiratsuka Factory introduces cogeneration system as part of efforts to reduce energy consumption (photo)

会社の歴史17

  • Launched sales of DNA GP for sports cars (photo)
  • Launched sales of GUARDEX K2 F720, a studless tire for passenger cars

製品の歴史36

■2000s

Corporate History Product History
2000
  • Issued first environmental report (currently titled “Eco Report”)

会社の歴史18

  • Launched sales of AVS Sport, a high-performance tire for passenger cars (left photo)
  • Launched sales of DNA dB, a fuel-efficient tire for passenger cars
  • Launched sales of GUARDEX K2 F721, a studless tire for passenger cars (right photo)
  • Team TAISON, running on ADVAN racing tires, won its class race at the 24 Hour Le Mans race

製品の歴史37

2001
  • Entered into an alliance with Germany’s Continental AG (photo from joint press conference in 2002)
  • Established Hangzhou Yokohama Tire Co., Ltd. as tire manufacturing/sales company in China

会社の歴史19

  • Launched sales of DNA ECOS, a fuel-efficient tire for passenger cars (left photo)
  • AVS Sport tire received technical certification for use on the Aston Martin Vanquish
  • Launched sales of PRGR Driver Speed Titanium TR (right photo)

製品の歴史38

2002
  • Formulated long-term vision, Grand Design (GD) 10 (photo shows the GD symbol mark)
  • Established Shinshiro-minami Plant in Aichi Prefecture

会社の歴史20

  • Launched DNA map-RV for one-box-type vans and DNA map-i for wagon-type vans
  • Launched DNA dB EURO for luxury import passenger cars
  • Launched ice GUARD iG10, a studless tire for passenger cars (photo)

製品の歴史39

2003
  • Opening ceremony for Hangzhou Yokohama Tire Co., Ltd. (photo)
  • Established N.V. Yokohama Belgium S.A. as tire sales company

会社の歴史21

  • Developed HiTES, a tire-pressure monitoring system for truck/bus tires
  • Launched sales of Ecotex, an energy efficient conveyor belt
  • Yokohama Rubber’s pneumatic rubber fender receives ISO certification (photo)

製品の歴史40

2004
  • Established Yokohama Tire Manufacturing (Thailand) Co., Ltd., as a tire manufacturing/sales company
  • Established Yokohama Hamatite (Hangzhou) Co., Ltd., to manufacture and distribute automotive sealants in China
  • Established Yokohama Hoses & Coupling (Hangzhou) Co., Ltd, to assemble high-pressure hoses in China
  • Developed AIR watch, a pressure monitoring system for passenger car tires

製品の歴史41

2005
  • Established Yokohama Tire Korea Co., Ltd., as a tire sales company
  • Established Yokohama Russia L.L.C. as a tire sales company
  • Established Yokohama Europe GmbH as a tire marketing company in Germany
  • Established Yokohama Rubber (China) Co., Ltd., to oversee group business operations in China
  • Established ADVAN as the global flagship brand and launched worldwide sales of ADVAN Sport V103 (photo)
  • Launched sales of DNA S. drive for sports cars
  • ADVAN Sport V103S selected as original equipment for the Porsche 911 Carrera 4
  • Began free recycling of recycling system for e-can containers for construction sealant
  • Launched sales of PRGR Driver T3 model 105

製品の歴史42

2006
  • Announced new medium-term management plan, Grand Design (GD) 100 (symbol mark shown below)
  • Established Yokohama Tire Sales (Shanghai) Co., Ltd., as tire sales company
  • Established Shandong Yokohama Rubber Industrial Products Co., Ltd., to manufacture and sell conveyor belts in China.
  • Established Suzhou Yokohama Tire Co., Ltd., as a tire manufacturing/sales subsidiary in China

会社の歴史22

  • Launched sales of GEOLANDAR A/T-S for SUVs
  • Became official tire supplier for the FIA World Touring Car Championship (WTCC) (photo)

製品の歴史43

2007
  • Established Yokohama India Pvt. Ltd.
  • Started the Yokohama Forever Forest tree-planting project. First tree-planting ceremony was held at the Hiratsuka Factory (photo)
  • Held the first Global Environment Council, attended by YRC production facility managers from around the world

会社の歴史23

  • Launched sales of ADVAN Sport Z.P.S, a runflat tire for passenger cars
  • Launched sales of DNA dB super E-spec, featuring an 80% non-petrochemical material composition (left photo)
  • Launched sales of ZEN 102ZE, a fuel efficient, low maintenance tire for trucks and buses (right photo)
  • Launched sales of the PRGR egg iron

製品の歴史44

2008
  • Established Yokohama Asia Co., Ltd., as a tire marketing company in Thailand
  • Established Y.T. Rubber Co., Ltd., a natural rubber processing company in Thailand (photo)
  • Established Yokohama Rubber Latin America Comercio Ltda. as a tire marketing company in Brazil
  • Established LLC Yokohama R.P.Z. as a tire manufacturing/sales company in Russia

会社の歴史24

  • Launched sales of DNA Earth-1 for passenger cars
  • Launched sales of ice GUARD TRIPLE, a studless tire for passenger cars (left photo)
  • Launched sales of PRGR egg SPOON fairway wood
  • Launched sales of PRGR ZOOM X,, a utility club (right photo)

製品の歴史45

2009
  • Start of GD100 Phase II
  • Established the Tire Test Center of Asia in Thailand (photo)
  • Established Yokohama Industrial Products Europe, GmbH, as an industrial products marketing company in Germany
  • Established Yokohama Tire Japan Co., Ltd., with merger of domestic tire sales companies

会社の歴史25

  • Launched sales of ADVAN NEOVA AD08 for passenger cars (left photo)
  • Developed AIRTEX Advanced liner, enabling lighter weight tires (right photo)
  • Launched sales of PRGR Driver egg Impact PX-01
  • Launched sales of Y-coat, a coating material used in household appliances and electronic devices

製品の歴史46

■2010s

Corporate History Product History
2010
  • Began including labels indicating tire rolling-resistance and other performance indicators, in line with Japan’s introduction of new labeling system for fuel-efficient tires
  • Established Yokohama Industrial Products Japan Co., Ltd., upon merger of domestic industrial products sales companies
  • Formulated Guidelines for the Preservation of Biodiversity
  • Launched sales of BluEarth AE-01, first offering in the BluEarth series of fuel-efficient passenger car tires (photo)
  • Launched sales of PRGR Driver iD 455

製品の歴史47

2011
  • Established Yokohama Industrial Products Sales – Shanghai Co., Ltd., as a sales company for industrial products in China
  • Announced the construction of a hydraulic hose plant in China
  • Established Yokohama Peer Support Co., Ltd., as a company promoting employment of disabled individuals.
  • Launched sales of BluEarth-1 AAA spec, a fuel-efficient tire for passenger cars
  • Launched sales of ZEN 903ZW, a studless tire for trucks and buses
  • Electric car equipped with BluEarth tires wins Pike’s Peak Hill Climb in U.S. in record time (photo)
  • Launched sales of PRGR eggbird Driver

製品の歴史48

2012
  • Start of GD100 Phase III
  • Signed the United Nations Global Compact
  • Received integrated ISO 14001 certification for all divisions of Yokohama Rubber Co., Ltd.
  • Held Yokohama Forever Forest Project tree-planting event in Iwate Prefecture, in an area devastated by the 2011 Great East Japan Earhtquake and subsequent tsunami (photo)
  • Held opening ceremony at LLC Yokohama R.P.Z. in Russia

会社の歴史26

  • Launched sales of BluEarth-A, fuel-efficient tire for passenger cars
  • Launched sales of GEOLANDAR SUV tire (left photo)
  • Launched sales of ice GUARD 5, studless tire for passenger cars (right photo)
  • Launched sales of PRGR iD nabla X Driver

製品の歴史49

2013
  • Established Yokohama Industrial Products Asia-Pacific as an industrial products sales company in Singapore
  • Established Yokohama Tire Mexico S. de R.L. de C.V. as a tire sales company in Mexico
  • Established Yokohama Tire Manufacturing Mississippi LLC as a tire manufacturing/sales company (photo shows scene from groundbreaking ceremony)

会社の歴史27

  • Launched sales of ADVAN V105 as our global flagship tire (left photo)
  • Developed the AERO-Y electronic vehicle concept car
  • Launched sales of a 49-inch large radial tire for construction and mining vehicles
  • ADVAN V105 MO selected as original equipment for Mercedes-Benz S Class models
  • Launched sales of PRGR iD nabla RED Driver (right photo)

製品の歴史50

2014
  • Signed master technological alliance agreement with South Korea’s Kumho Tire Co. Inc. (photo of signing ceremony)
  • Established Yokohama Industries Americas Inc. upon merger of YH America Inc. and SAS Rubber Company

会社の歴史28

  • Launched sales of BluEarth AE-01F, a fuel-efficient tire for passenger cars (left photo)
  • ADVAN Sport V105 N-0 receives technical certification for use on Porsche Panamera
  • Launched sales of PRGR egg1 Driver
  • Launched sales of BluEarth LT152R, fuel-efficient tire for light trucks and buses (right photo)

製品の歴史51

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Yokohama India Conducted Forever Forest At Kasar Village

August 21, 2017August 21, 2017
DSCN6885Under Corporate Social Responsibility (CSR) initiative to create the awareness among the society and a response to the substantial climate change and sustainability challenges, like biodiversity loss this Forever Forest activity has been planned in month of August 2017 at Kasar village as this Industrial area has been developed on the land of Kasar village.

Yokohama India releases it’s Best Ever All Terrain SUV Tyre: Geolandar A/T G015

August 18, 2017August 18, 2017
Geolander G015Yokohama India replaces its successful Geolandar A/T-S G012 with new generation Geolandar A/T G015. The innovative all Terrain Tyre is engineered for durability and vastly improves comfort, silence with good traction & off Road capability over it’s predecessor. The Geolandar A/T G015 is All-Terrain tyre developed for drivers of SUVs looking for a tough and durable tyre capable of withstanding off-road duty with improved noise suppression, wet grip and anti-uneven wear resistance. A chip- and tear-resistant Triple Polymer tread compound is molded into an aggressive, symmetric tread design to allow for easy cross-rotation and improved wear characteristics. Focus on the tread block pitch variation enhances comfort via reduced noise levels. The optimized tread pattern features deep circumferential grooves for water evacuation and hydroplaning resistance, with 3D sipes and lug grooves specifically shaped to increase the number of biting edges for all-season traction. Geolandar A/T G015 is now available in full range of 18 sizes for vast range of SUVs. “SUVs in India have been outgrowing passenger cars year after year and the SUV drivers who are looking for tyres with all round performance, balance between recreational and routine driving, Geolandar A/T G015 is the answer,” said Sanjay Chatterjee- Chief General Manager (Sales and Marketing). “G015 also marks 20th year anniversary of Geolandar All-Terrain Tyres” he added.

Yokohama India Held “2nd Phase of Forever Forest” in India

March 7, 2017March 7, 2017
Forever ForestYokohama India held 2nd phase of Tree Planting at its Bahadurgarh facility on 17th February. Together with Alliance Tyre Group Guests and St. Thomas School Students including 430 employee volunteers and Plant Head, Managing Directors attended the event. Working towards the goal of planting 12,100 trees in the next 7 years at Bahadurgarh, Part of Yokohama’s global project to plant 500,000 trees by 2017 at all Yokohama Rubber Group production facilities across the world for the company’s celebration of its 100th anniversary. Primary round of “Forever Forest Project” witnessed near about 2159 plants of 24 kinds were planted by Yokohama India at an area of 787 square meters at its Bahadurgarh Plant in 2016, under the guidance of Dr. Akira Miyawaki, Plant Ecologist and Emeritus Professor of Yokohama National University. Starting in 2007 Forever Forest has seen 370,000 being planted in Japan, Asia, America and Europe. With the intention of giving back to the environment and to make the Forever Forest Project successful, this year again the Japanese Tyre major planted Trees on 17th February 2017, which would help to prevent global warming. The main purpose of the project is to create the environmental awareness and increase the involvement of the employees. The aim of the project is to Create Forests that protect us from Natural Disasters by planting local trees with ever-green broad-leaves, that are hard to fall and flame-retardant. This helps the local area in minimizing natural disasters such as typhoon, earthquake, and tsunami by being shelter for human being. Yokohama worldwide has been taking steps to take care of the environment by producing Tyres which are environment friendly. Its proprietary Orange Oil technology reduces petroleum oils as Tyre ingredients which is compounded in newly launched tyres “ADVAN Sport V105” “GEOLANDAR SUV” Yokohama India’s manufacturing plant at Bahadurgarh has been striving for Zero emissions for the environment and for this, the Tyre maker has a ZERO LIQUID discharge treating all the waste water through the inbuilt effluent & sewage treatment plants which is then reused for gardening purposes. Yokohama strives to prevent global warming and internally sets and carry’s out waste control targets through Energy, materials savings & the 3R concept (Reducing, Re-using & Recycling)

Yokohama Drivers Shine At MRF Rally de North 2016

September 19, 2016September 19, 2016
rally-gurgaonBag Yet Another Award At 3Rd Round of MRF Rally de North New Delhi,   October 2016: Team Yokohama India’s rally driver Karna Kadur, driving a Volkswagon Polo bagged the 2nd position overall in the recently concluded 3rd Round of MRF Rally De North on 18th September 2016. MRF Rally De North is a round of the FMSCI Indian National Rally Championship (INRC) and Indian Rally Championship (IRC) 2016 held at Gurgaon. It was under the INRC 2000 category that Mr. Karna Kadur stood at 1st position. The 3rd position under the same category was bagged by Team Yokohama driver Rahul Kanthraj, racing a Mitsubishi Cedia. Mr. Sanjay Chatterjee, Chief General Manager Sales & Marketing, Yokohama India Pvt Ltd., said “We are proud of Team Yokohama. This is the first time in 11 years that the INRC is being held in the orth. Yokohama has been  a part of Motorsport activities since 2007. The company has achieved Podium finishes in all the rallies wherever it has participated along with achieving various victories earlier in Himalayan car rally too”.  The overall size promoted for the event was 185/65 R15 88Q A035 and 185/60 R15 84Q A035. “Majority of rally drivers prefer using the Yokohama rally tyre only because of their durability and unmatched performance. In these rallies, a car’s endurance is tested to the limits and the tyre being the only point of ground contact for the car is tested beyond its ultimate strength” Mr Chatterjee further added. Yokohama in India has been part of major Motorsports activities since 2007. While it has won the Himalayan car Rallies for three consecutive years, 2009, 2010 & 2011, the Team Yokohama was winner in the IRC 2000cc and 1600 cc categories in the Year 2015. Over the years Yokohama has become synonymous to global Motorsports. Currently Yokohama has been the sole official tyre supplier to FIA World Touring Car Championship (WTCC) since 2006.

Yokohama India Opens New YCN in Belgaum

August 22, 2016August 22, 2016
crown-autoCrown Automobiles becomes 1st YCN in the State Karnataka, Belgaum, 22 August 2016:  Yokohama India has opened its newest Yokohama Club Network (YCN) in India at Belgaum. Belgaum  has been selected in first phase out of 20 cities, as one of the hundred Indian cities to be developed. A fully owned subsidiary of Yokohama Japan, YCN’s are important to Yokohama India’s growth strategy in India. Yokohama India with this launch now has 51 specialized centers on its board, distributing Yokohama Tyres in India. Located at Crown Automobiles, Opposite DC Office, Anjuman Complex Belegaum, this YCN is the 1ST in the City of Karnataka. Apart from Tyres, it will also offer an array of services such as Tyre changing, Wheel alignment, Wheel balance, Tyre rotation, Nitrogen gas filling etc. Speaking at the launch Mr. Sanjay Chatterjee, CGM, of Yokohama in India said “Yokohama India should invest in Karnataka as it offers a good industrial climate comparable to the best in the world. YCN’s have been a main reason that we grew 48.1% in India in 2015 and Yokohama India’s future strategy also lies here. This launch will also help bring more options for people driving into Belgaum”. Mr. Firoz N Sait, MLA North Belgaum said, “Karnataka, better known for its information technology industry, is now set to become the second biggest automobile hub in south India. Yokohama is known for its quality internationality therefore we wanted another quality offering for our customers.” YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 50 Yokohama Club Network (YCN) across length and breadth of India. Globally other than replacement Tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.  

Yokohama India Opens 50th YCN

August 8, 2016August 8, 2016
50th-ycnShri Wheel Allignments  Becomes 1st YCN in Coimbatore New Delhi, 8th August 2016: Heralding a new era in its presence in India, Yokohama India Pvt Ltd, a fully owned subsidiary of Yokohama Japan has opened its fiftieth (50th) specialised Yokohama Club Network (YCN) in India. YCN’s are key to Yokohama India’s growth strategy in the country. YCN’s are Yokohama India’s specialised retail stores based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience to its customers. Speaking at the occasion Mr. Sanjay Chatterjee, Chief General Manager, Yokohama India Pvt Ltd said, “With this store opening Yokohama in India has further strengthened its position in India. This milestone takes us one step further to our endeavor to give a complete range of  Yokohama Tyres in one place for a wholesome buying experience”.  Yokohama currently has more than 825 point of sales in India apart from 50 Yokohama Club Network’s across the length and breadth of India. Mr. R Mohan Raj, Owner of Shri Wheel Allignments (the 50th YCN), saidWe decided to go for Yokohama because of the superior market reputation the company has in terms of technology in making its reliable Tyres and also the increasing demand for the Yokohama Earth 1, tyres specially made for Indian road conditions”. Shri Wheel Allignments is located in prime location at Avinashi Road where it connects Tirupur, Eros, Salem and Bangalore highway. “Mr. Mohan is a very young technically strong.and aggressive dealer with a good experience in the Tyre Industry” further added Mr Chatterjee. This YCN is the first in the City of Coimbatore. Apart from Tyre’s it will also offer Tyre changing, Wheel alignment, Wheel balance, Tyre rotation, Nitrogen gas filling etc…. Globally other than replacement Tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.  

Yokohama India Opens YCN in Gurgaon

August 4, 2016August 4, 2016
bhushan-brothersBhushan Brothers becomes 1st Specialized Yokohama store in the city Gurgaon, Haryana 4th August 2016: Yokohama India has opened its newest Yokohama Club Network (YCN) at Shop No.4 Sector 52 Dhani Market near Pearl Honda Wazirabad Gurgaon. With this launch, the YCN Bhushan Brothers has become the 1st YCN in Gurgaon city. Speaking at the launch Mr. Ken Matsukawa, Director, of Yokohama in India said “We always wanted to open a YCN in the Millennium city. The variety of cars available here and our range of specialized & made in India Tyres make a good match. Owners of these cars are very aware of their requirements”.   Mr. Nirmal Yadav, owner of Bhushan Brothers said, “Our customers have been regularly asking for Yokohama Tyres. Now with this tie up not only will be able to offer Yokohama Tyres but also the specialized services that come with being a Yokohama Club network outlet. Bhushan Brother is the only showroom in the city giving majorly all services related to four wheeler under one roof”.   YCN’s are Yokohama India’s specialized retail stores based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience to its customers.   Globally other than replacement Tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.

Yokohama India Opens New YCN in Jharkhand

July 18, 2016July 18, 2016
kundan-tyresKundan Tyre becomes 1st YCN in the State Ranchi, Jharkhand, 18 July 2016:  Yokohama India has opened its newest Yokohama Club Network (YCN) in the elegant Jain temples of Parasnath Hill and waterfalls town of Ranchi in Jharkhand state. A fully owned subsidiary of Yokohama Japan, YCN’s are important to Yokohama’s growth strategy in India.   Yokohama India with this launch now has 47 specialized centers distributing Yokohama Tyre’s. Located at Alkapuri Dibdih Baipass Near Devyani Tata Showroom Ranchi Jharkhand, this YCN is the 1ST in the City of Ranchi. Apart from Tyre’s the showroom will also offer Tyre changing, Wheel alignment, Wheel balance, Tyre rotation, Nitrogen gas filling etc.   Speaking at the launch Mr. Ken Matsukawa, Director, of Yokohama in India said  “Jharkhand is a city of growing stature with customers very aware of their requirements. Kundan Tyres caters to a large number of such customers and with this tie up will be able to  fulfill their demands better”.   Mr. Manish Kumar, Owner of Kundan Tyres said, “ Our customers have been regularly asking for Yokohama Tyres. Now with this tie up not only will be able to offer Yokohama Tyres but also the specialized services that come with being a Yokohama Club network outlet”. YCN is a specialised network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 47 Yokohama Club Network (YCN) across length and breadth of India. Globally other than replacement Tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.

Yokohama India Organises Community Cleaning at Gurgaon

June 16, 2016June 16, 2016
Yokohama India New Delhi June 2016 : Yokohama India, pursuing its support for Swatch Bharat Abhiyaan,organised the first Community cleaning initiative at Gurgaon. This initiative also is in sync with Yokohama Global’s initiative of taking the month of June as Environmental Month With 50 people working towards creating awareness about community cleaning this activity was held behind DLF building No.5, cyber city Gurgaon, the employees both Japanese & Indian took towards cleaning the area with enthusiasm. This was aligned with UN’s Global Environmental Day. Employees of Cannon India also joined the activity and participated with equal zeal. President & Director, of Yokohama  in India Mr Satoshi Fujitsu, who also participated in the activity, said “We hope that we are able to enthuse and inform more people about community cleaning. This is a very important initiative and all should take some time out of their busy lives to keeping the community clean” Yokohama recently, as part of its global “Forever Forest” project to plant 500,000 trees by 2017 on the 100 year anniversary of the company, organised the planting of more than 2000 trees at its factory at the HSIIDC Industrial Estate, Bahadurgarh, Jhajjar in Haryana. The Japanese Tyre Major plans to plant 12100 trees in the next 7 years up to 2023. The intention in the future is to donate the plants to the community.

Yokohama India Opens Fourth YCN in Chennai

June 9, 2016June 9, 2016
mrl-tyresMRL Wheels & Tyres Becomes 46th YCN In India Chennai, 9th June 2016: Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its fourth Yokohama Club Network (YCN) in Chennai. Yokohama India with this launch now has 46 specialised YCN centers selling Yokohama Tyres in India. . The YCN MRL Wheels & Tyres is located at 5/342, Rajiv Gandhi Salai (OMR),Okkiyam Pettai, Thoraipakkam, Chennai, is the 5th YCN in the state of Tamil-Nadu. It is situated in the OMR Area which also houses various shops Corporates, colleges and has more than 5000 Vehicles passing through the road. Mr. Selvam  , Owner of MRL Wheels , said  “We were a dealer for Yokohama in this region but realized that Yokohama as a brand and the quality of its Tyre’s, specially the Yokohama Earth 1 is being received positively by our customers. I have been a Yokohama fan since childhood and when this opportunity came I was more than happy to oblige” The new shop will offer  a Wide Range of Tyre Brands, Alloy wheels, Perfumes, Suspension Spacers. It has a large parking Space and will offer facilities including Tyre Changing, Wheel Alignment, Wheel Balancing, Tyre Rotation, Nitrogen Gas Filling among others. YCN is a specialised network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 46 Yokohama Club Network (YCN) across length and breadth of India. Globally other than replacement Tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.  

Two Of Top Three Rally Drivers Ride on Yokohama Tyres

June 8, 2016June 8, 2016
S.J.O.B.A Rally 2016 New Delhi, 1st June 2016: Two out of top three Rally Drivers in the recently concluded 29th Edition of (SJOBA)  St. John’s Old Boys Association, Sub-Himalayan Open Rally were using Yokohama Tyres. The SJOBA Rally is one of the oldest rallies of the country.   While H.S Jasmohan Sahni.from Team Harjee Rallying in the Extreme Category used the Yokohama  Advan - A035 for his Maruti gypsy, Suresh Ranna, driving for Team Maruti in the Extreme Category used Yokohama Geolandar A/T-S, All Terrain Tyres for his Grand Viitara.   Mr Sanjay Chatterjee, General Manager Sales & Marketing, Yokohama India Pvt Ltd , said “We are pleased that both our flagship products Advan & Geolander series Tyres are finding favour with Indian drivers. Considering that both were used for the Extreme category proves their mettle”.   Yokohama in India has been part of major Motorsports activities since 2007. While it has won the Himalayan car Rallies for three consecutive years, 2009, 2010 & 2011, the Team Yokohama was winner in the IRC 2000cc and 1600 cc categories in the Year 2015.   Over the years Yokohama has become synonymous to global Motorsports. Currently Yokohama has been the sole official tyre supplier to FIA World Touring Car Championship (WTCC) since 2006.  Yokohama from the Year 2016 is also the official shirt partner with renowned Premier League Chelsea FC. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.

Yokohama India Opens New YCN in Goa

May 9, 2016May 9, 2016
Tyre Express Yokohama India Opens New YCN in Goa Tyre Xpress becomes 1st YCN in the State   Panaji, May 9th 2016: Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its new Yokohama Club Network (YCN) in India at the picturesque state of Goa. Yokohama India with this launch now has 46 specialised centers distributing Yokohama Tyres in India.   Tyre Xpress is located on the highway with many automobile showrooms around it.  The address Shop No.G-2 & G-3, Jonety Residency, Near St. Annes School, Eastern Bypass, Agalli, Margao-Goa, will offer Yokohama Tyres, Alloy Wheels, Wheel Alignment, Wheel Balancing & Nitrogen Gas Filling to its customers.   While at the launch Mr. Ken Matsukawa, Director, of Yokohama in India said “We are extremely pleased to launch our 1st YCN here in Goa. YCN’s have been a main reason that we grew 48.1% in India in 2015 and Yokohama India’s future strategy also lies here. This launch will also help bring more options for people driving into Goa”.   Mr. Kapil Kamat, Owner of Tyre Xpress, said  “Yokohama is a known name worldwide and has Tyres conditioned for Indian roads. This will be an added advantage for our customers. We will be able to now offer a wider range of Tyre brands as well as a wider range of tyres to customers”   Tyre Xpress is one of the biggest Yokohama Tyre dealer in Goa offering a variety of car accessories.   YCN is a specialised network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 46 Yokohama Club Network (YCN) across length and breadth of India.   Globally other than replacement Tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.

Yokohama India Opens New YCN in Bhiwani

May 8, 2016May 8, 2016
Hanuman Tyres Yokohama India Opens New YCN in Bhiwani Hanuman Tyre becomes 1st YCN in the State  Bhiwani, Haryana, 8th May 2016:  Yokohama India has opened its newest Yokohama Club Network (YCN) in India at the industrial and temple town of Bhiwani in Haryana. A fully owned subsidiary of Yokohama Japan, YCN’s are important to Yokohama India’s growth strategy in India.   Yokohama India with this launch now has 45 specialised centers distributing Yokohama Tyres in India. Located at Near Radhaswami Ashram,Workshop moad,Bhiwani, Haryana this YCN IS the 1ST in the City of Bhiwani and in Haryana as well. Apart from Tyre’s it will also offer alloy wheels, wheel alignment, wheel balancing & nitrogen gas filling facilities to its customers.   Speaking at the launch Mr. Ken Matsukawa, Director, of Yokohama in India said “Haryana has been always a high demand state and the presence of YCN’s in its cities will help us augment our growth in India. YCN’s have been a main reason that we grew 48.1% in India in 2015 and Yokohama India’s future strategy also lies here. This launch will also help bring more options for people driving into Bhiwani”.   Mr. Hari Om Seshma, Owner of Hanuman Tyres said, “Our showroom is the largest PCR counter in Bhiwani having a large range of brands to offer. Yokohama is known for its quality internationality therefore we wanted another quality offering for our customers. We had been looking to start providing Yokohama Tyre’s in India Since 2009, it finally came true”.   YCN is a specialised network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 44 Yokohama Club Network (YCN) across length and breadth of India.   Globally other than replacement Tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.  

Yokohama India Opens New YCN in Maharashtra

April 21, 2016April 21, 2016
YCN NAGPUR Ajmera Tyres Becomes First YCN in Nagpur & Second in Vidharbha region Maharashtra 8th April 2016: Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its new Yokohama Club Network (YCN) in India at Nagpur, Maharashtra. With this launch Yokohama India now has 44 centers across India. Ajmera Tyres, a leading PCR sales counter in Nagpur is located at 102, Shivkripa Building Ganga Bai Ghat Road Telephone Exchange Square Nagpur 440008. This location is one of the most busy locations of East Nagpur. This will be Yokohama India’s 8th YCN in the state of Maharashtra.  While at the launch Mr. Satoshi Fujitsu, President & Director, of Yokohama  in India said  “We are extremely pleased to launch our 2nd YCN in Vidharbha Region. With the launch of our factory at Bahadurgarh in Haryana, YCN’s will play a key role in providing Made in India Tyres to the Indian Car user” Mr. Dipesh Ajmera, Owner of Ajmera Tyres, said  “We chose Yokohama for better services and availability to our customers. Yokohama Tyres, starting with the newly launched "Advan Sport V105" (catering to the luxury segment of cars, likes of Mercedes, Audi etc) and "Geolandar SUV G055" (catering to crossovers plying in cities and in need of better handling) as well as the made in India product specifically designed for diverse Indian road conditions "YOKOHAMA Earth-1" and "S-drive help us in doing exactly that" Ajmera Tyres has 5 counters in the city with maximum number of high end customers this will also help them cater to their demands well. The newly opened YCN is equipped with the best machinery to offer world class wheels and Tyre’s related services under one roof. Mr. Sanjay Chatterjee, General Manager Sales & Marketing, Yokohama India, said, “YOKOHAMA's global flagship Tyre brand "ADVAN," the "GEOLANDAR" series for SUVs, are now available in India. The indigenously made Yokohama Earth 1, specially designed for Indian road conditions will help us spearhead the business” This YCN  has one of the largest shop in the locality with a frontage of 55 feet and almost 4 shutters and sufficient parking space.  They also have latest 3D Alignment machines for finest alignment along with advanced tyre changer which takes less time to get the tyres fitted .The shop also offers Inside out puncture repair along with cut repair. “At this YCN we are offering something new to our customers. Apart from tyres it also has a very good range of alloy wheels & Batteries. We’re looking forward to opening more YCN’s here because this is our first YCN in Nagpur” further added Mr Ajmera. YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 44 Yokohama Club Network (YCN) across length and breadth of India. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.

Yokohama India Opens 1st YCN at Madurai, Tamil Nadu

January 27, 2016January 27, 2016
Sunder Tyres-edited

Yokohama India Opens 1st YCN at Madurai, Tamil Nadu Sundar Tyres at North Veli Street Becomes 4th in the State

New Delhi, January 27 2016: Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its new Yokohama Club Network (YCN) at the religious town of Madurai. The 4th YCN in the state also becomes Yokohama India’s 42nd YCN. The shop is located in Yanaikkal a major destination of Madurai and is located very close to Meenakshi temple. Sundar Tyres is a leading Tyre dealer in Madurai and has 11 branches across Southern Tamilnadu. The large shop has a wide range of options for customers including Tyre changing, Wheel Alignment, Wheel Balancing, Tyre Rotation, Nitrogen Gas Filling. It also has sufficient Parking space for customers. Mr. Ken Matsukawa – Director Sales & Marketing, Yokohama India said “YCN’s are key to our growth in India. They not only showcase the entire Yokohama range in India but also help the customer decide better”. Sundar Tyres is located at 129-B, North Veli Street, Near Anna Statue, Yanaikkal, Madurai. YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama in India currently has more than 825 point of sales which also includes 41 Yokohama Club Network (YCN) across length and breadth of India. K.P.Sundaravel, Owner, Sundar Tyres said “We will make sure that the customer gets a wide range of Tyres and alloy wheels and overall a world class tyre buying experience. Tying with Yokohama also adds to our portfolio since they have specially made Tyres suitable to Indian conditions” The YCN will provide all Yokohama India offerings including The Yokohama Earth-1 tyre, which is especially “Designed for India” and now “Made In India” keeping the diverse road conditions in mind and will cater to most of the cars in B, B+ and C-segments, as well as the Geolandar series for SUVs. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.

Yokohama India Opens New YCN at Aluva, Kerala

December 29, 2015December 29, 2015

Yokohama India Opens New YCN at Aluva, Kerala

Tyre Mall at Aluva , Kerala Becomes 40th in India

Tyre Mall

New Delhi, December 2015: Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its new Yokohama Club Network (YCN) in the industrial epicentre of Kerala. With this launch, Yokohama India now has 40 YCN’s across India. The YCN IS located in one of the most commercial prime location, Lions Club India, Pulinchode Junction, Aluva, Ernakulam District. With adequate parking space, the newly opened YCN is equipped with the best machinery to offer world class wheels and Tyre’s related services under one roof. Mr. Sanjay Chatterjee, General Manager Sales & Marketing, Yokohama India said “We are quite excited to open 4th YCN in Kerala. Automobile business is increasing in Kerala, so this is a good opportunity for us to expand our business and provide customers all latest technology tools. YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 40 Yokohama Club Network (YCN) across length and breadth of India. Mr. Sanvar, Owner, Tyre Mall, said “We will make sure that customer has a world class tyre buying experience, we have made special lounge for our customers where they can relax till their car is in service. Also we have experts who can help customers in making the right decision. We offer tyres for all type of vehicles, RFT Tyres, Wheel balancing, alignment, Nitrogen filling.” “At this YCN we are offering something new to our customers. Apart from tyres it also has a very good range of alloy wheels & Batteries” further added Mr Chatterjee. The YCN will provide all Yokohama India offerings including The Yokohama Earth-1 tyre, which is especially “Designed for India” and now “Made In India” keeping the diverse road conditions in mind and will cater to most of the cars in B, B+ and C-segments, as well as the Geolandar series for SUVs. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.    
About Yokohama India
Yokohama India is 100% subsidiary of The Yokohama Rubber Co., Ltd. Yokohama Rubber Company(YRC) is already running in to 10th decade of its establishment in Japan, under its management plan GD100(Grand Design 100, on completion of 100 years of operations in 2017) decided to foray in to Indian market in 2007. India being one of the fastest growing automobile markets made Yokohama India Pvt. Ltd. to start its 1st manufacturing unit. The company is also a part of ATMA. For further details please visit www.yokohama-india.com.

Yokohama India opens 3rd YCN in Gods Own Country- Kerala

December 24, 2015December 24, 2015

Yokohama India opens 3rd YCN in Gods Own Country- Kerala

Theyyamapattil Tyres at Malappuram Dist becomes 39th YCN IN India

Yokohama-YCN-for web

New Delhi, 23rd December 2015: Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its 3rd Yokohama Club Network (YCN) in God Owns country, Kerala. With this launch Yokohama India now has 39 centres across India. Located at the municipality of the Malappuram District of Kerala, YCN Theyyamapattil Tyres is near Jaseela inn, Rajiv Gandhi By Pass, Majeri, Malappuram Dist, Kerala. While speaking at the launch of the store Mr. Sanjay Chatterjee, , General Manager Sales & Marketing, Yokohama India said “We are proud to announce that this is our 3rd centre in the state and 1st in the Malabar area. We will be giving expert guidance to customers on tyre purchase in the region.” With adequate parking space, the newly opened YCN is equipped with the best machinery to offer world class wheels and Tyre’s related services under one roof. Mr. Shaheem, Owner of Theyyampattil Agency, Said “This Shop will provide world class tyre buying experience with special customer lounge. We have tyres for all vehicles and have experts for wheel balancing, alignment and nitrogen filling. We also have new technology Run Flat Tyres (RFT Tyres) available at the shop. YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 825 point of sales which also includes 34 Yokohama Club Network (YCN) across length and breadth of India. The YCN will provide all Yokohama India offerings including The Yokohama Earth-1 tyre, which is especially “Designed for India” and now “Made In India” keeping the diverse road conditions in mind and will cater to most of the cars in B, B+ and C-segments, as well as the Geolandar series for SUVs. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.   About Yokohama India   Yokohama India is 100% subsidiary of The Yokohama Rubber Co., Ltd. Yokohama Rubber Company(YRC) is already running in to 10th decade of its establishment in Japan, under its management plan GD100(Grand Design 100, on completion of 100 years of operations in 2017) decided to foray in to Indian market in 2007. India being one of the fastest growing automobile markets made Yokohama India Pvt. Ltd. to start its 1st manufacturing unit. The company is also a part of ATMA. For further details please visit www.yokohama-india.com.

Team Yokohama Wins IRC 2000cc Class At Bangalore

December 3, 2015December 3, 2015

Team Yokohama Wins IRC 2000cc Class At BangaloreLeads Championship in 2000 CC Category

Yokohama Team Win Bangaluru, 23 November 2015 :  Team Yokohama has won the 1st position at the K1000 Rally round 3 of  the FMSCI Indian Rally Championship held today for the IRC 2000cc class at Bangalore, Karnataka. Team Yokohama’s Rahul Kanthraj and co-driver Vivek Bhatt, driving Mitsubishi Cedia, have achieved this feat from a large competition of 37 cars that participated. With this win Team Yokohama has now taken the lead in the 2000 cc Category Championships with 1st position wins at Nasik and Coimbatore Rally as well for the current calendar year. Mr. Sanjay Chatterjee, General Manager Sales & Marketing, Yokohama India said “This has been a very good year for us, considering that we launched Team Yokohama for the year 2015 recently. Last year we had a podium finish in almost all the races and this year too we will be at the podium” Participating in the 2000 CC Category, the duo of Rahul Kanthraj & Vivek Bhatt started rallying in the year 2000 and has participated in over 75 rallies. Together they have won 4 Group and National championships and finished runners up on 4 other occasions. Team Yokohama also has  Driver – Karna Kadur + Co-Driver Vivek Ponnusamy competing in 1600 CC on a Volkswagen Polo. For Yokohama, Motorsports is today part of its philosophy. The Tyre major has been part of Motorsports events the world over and has completed  10 years as a sole Tyre supplier to  WTCC, an FIA World Championship. From 2008 -2010, Yokohama had been the official tyre partner to Red Rooster racing for INRC events. The results during that partnership were encouraging. Since 2008 year after year Yokohama tyre supported cars have always found place on the Podium at Raid De Himalaya, one of the toughest Rallies Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota. About Yokohama India Yokohama India is 100% subsidiary of The  Yokohama Rubber Co., Ltd. Yokohama Rubber Company(YRC) is already running in to 10th decade of its establishment in Japan, under its management plan GD100(Grand Design 100, on completion of 100 years of operations in 2017) decided to foray in to Indian market in 2007. India being one of the fastest growing automobile markets made Yokohama India Pvt. Ltd. to start its 1st manufacturing unit. The company is also a part of ATMA . For further details please visit www.yokohama-india.com.

Yokohama India Supports Nepal Earthquake victims

October 19, 2015October 19, 2015
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Yokohama India Supports Nepal Earthquake victims
Donates Rs 5 Lacs to Indian Red Cross Society New Delhi, 17 September 2015: Yokohama India, a fully owned subsidiary of Yokohama Japan has donated Rs. 5,00,000/- (Rupees Five Lacs Only) to Support Nepal earthquake Victims through The Indian Red Cross Society. Nepal has recently been stuck with major calamities through two Earthquakes, the 1st in April 2015, with a magnitude of 7.8Mw, killed more than 9,000 people and injured more than 23,000, and the 2nd in May 2015, with a Magnitude of 7.3 Mw killed at least 153 people and injured 3,200 people. “We were saddened by the loss of life in Nepal and wanted to assist them with aftermaths of earthquake , so that they can come out of the grief fast” said Mr. Satoshi Fujitsu, Managing Director, Yokohama India Pvt Ltd” The Indian Red Cross Society is the leading statutory humanitarian organization in India which provides relief during disasters/emergencies and promotes health & care of the vulnerable people and communities. Mr. P.C. Partihari (Deputy Secretary), Red Cross Society of India whileaccepting the Cheque said “The donations received now will be used to replenish the relief items already dispatched to the earthquake affected Nepal and adjoining states of India as well as for any future disaster relief intervention mounted by the IRCS”.  
About Yokohama India
Yokohama India is 100% subsidiary of The Yokohama Rubber Co., Ltd. Yokohama Rubber Company(YRC) is already running in to 10th decade of its establishment in Japan, under its management plan GD100(Grand Design 100, on completion of 100 years of operations in 2017) decided to foray in to Indian market in 2007. India being one of the fastest growing automobile markets made Yokohama India Pvt. Ltd. to start its 1st manufacturing unit. The company is also a part of ATMA. For further details please visit www.yokohama-india.com

Japan’s Yokohama Tyres Opens Second Yokohama Club Network at Kerala

August 26, 2015August 26, 2015
Japan’s Yokohama Tyres Opens Second Yokohama Club Network at Kerala Yokohama India along with New Bharath Tyres have opened Kerala’s second Yokohama Club Network (YCN). Yoko Kerala           With this launch Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its 34th specialised YCN in the country. The shop is located in highly industrialised region of the at Muttom , Kalamaserry, Kochi,Ernakulam (Dist), Kerala-683 106. Mr. Sanjay Chatterjee, General Manager, Yokohama India Pvt Ltd said “The opening of this YCN is a proud moment for us. YCN’s are the best way to showcase the Yokohama India offerings and product superiority”. Mr. Nithin Mathew, Owner of New Bharath Tyres said “ Our shop is equipped with the best machinery for offering any Tyre related Services. Yokohama India has started offering Indian specific Tyres and we hope that will help us in showcasing a more acceptable range” With adequate parking space, the newly opened YCN is equipped with the best machinery to offer world class wheels and Tyres related services under one roof and having adequate parking space. YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 750 point of sales which also includes 34 Yokohama Club Network (YCN) across length and breadth of India. “We wanted to provide Tyre’s that fit the Indian roads and Yokohama seemed to be a good choice for the same” further continued Mr Mathew. While tube Type still contribute a considerable share of the total passenger car radial market, Yokohama India is only competing in the tubeless Tyre market. Yokohama India inaugurated its first India manufacturing unit last Year. Built with an investment of over Rs 300/- crore, this manufacturing unit at Bahadurgarh manufactures The Yokohama Earth-1 Tyres, designed to cater to the comfort and economy segment along with S. drive that will cater to the sport segment. The YCN will provide all Yokohama India offerings including The Yokohama Earth-1 tyre, which is especially “Designed for India” and now “Made In India” keeping the diverse road conditions in mind and will cater to most of the cars in B, B+ and C-segments, as well as the Geolandar series for SUVs. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.

Yokohama appoints Balaji Wheels as Mumbai’s first Club Network

August 25, 2015August 25, 2015
Yokohama appoints Balaji Wheels as Mumbai’s first Club Network Balaji Wheels Yokohama India, has opened its 2nd Yokohama Club Network (YCN), its first in Mumbai, in Navi Mumbai at Nerul. The company has tied with Balaji Wheels for another YCN at Navi Mumbai. Located at Nerul, the YCN is in the centre of the key residential market area at Nerul. Chief Guest for the occasion Takeshi Harada, Director (Sales & Marketing) Yokohama India Pvt Ltd said, “During the launch of our first ever manufacturing unit in India at Bahadurgarh, we had announced our intention in opening as many Yokohama Club Networks across India. The opening of YCN will be key in defining ur growth strategy in the near future.” Yogesh Patil, Managing Director Balaji Wheels added, “Our previous associations with Yokohama has made us realize the consistent quality given by Yokohama Tyres. The repeat customers that we get made us decide on our future association with them.” YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class tyre buying experience. Yokohama India currently has more than 650 point of sales which also includes 25 Yokohama Club Network (YCN) across length and breadth of India. Balaji 2 Yokohama India plans to double its YCN strength nationally by the end of 2015. The Global Tyre major is currently operating on 2% of the total market share in India. While tube type tyres still contribute a considerable share of the total passenger car radial market, Yokohama India is only competing in the tubeless tyre market. “With the fast transformation of market from tube type tyres to tubeless tyres, Yokohama India is looking at 5% market share in the near future to support mid-term management plan” said Takashi Fujino, Managing Director, Yokohama India. Yokohama India recently inaugurated its first India manufacturing unit. Built with an investment of over Rs.300 crore, this new manufacturing unit at Bahadurgarh will manufacture The Yokohama Earth-1 tyres, designed to cater to the comfort and economy segment along with S. drive. The YCN will provide all Yokohama India offerings including The Yokohama Earth-1 tyre, which is especially “Designed for India” keeping the diverse road conditions in mind and will cater to most of the cars in B, B+ and C-segments, as well as the Geolandar series.  

Japan’s Yokohama Tyre Opens Yokohama Club Network in Satara

August 13, 2015August 13, 2015

Majesty Tyres Becomes 29th YCN In India

IMAG0257Satara ---- March 2015: Yokohama India, along with Majesty Tyres has opened Satara’s 1st Yokohama Club Network (YCN). The new YCN becomes the 6TH in the state of Maharashtra, for Yokohama India, a fully owned subsidiary of Yokohama Japan. Easily approachable, the new YCN is located at 14/A2,Punyai Building, Opposite Godoli Jakat Naka, Satara. Operated by Majesty Tyres, a company with nine years’ experience in the Tyre industry, this is the 29th YCN in India. Mr. Sanjay Chatterjee, General Manager, Yokohama India Pvt Ltd said “The Yokohama Club Networks offer us a chance to showcase our entire range of products at one location. Our intention is to open as many Yokohama Club Networks across India, which are key in defining our growth strategy in the near future”. The newly opened YCN also showcases latest and large variety of alloy wheels to jazz up one’s existing ride Mr.Sachin Jagtap, Owner Majesty Tyres said  “We decided for an exclusive Yokohama showroom because of their good Quality Product and Product Line.” YCN is a specialized network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 650 point of sales which also includes 29 Yokohama Club Network (YCN) across the length and breadth of India. Yokohama India plans to double its YCN strength nationally by the end of 2015. The Global Tyre major  is currently operating on over 2% of the total market share in India. While tube type tyres still contribute a considerable share of the total passenger car radial market, Yokohama India is only competing in the tubeless tyre market. Yokohama India recently inaugurated its first India manufacturing unit. Built with an investment of over Rs.300 crore, this new manufacturing unit at Bahadurgarh will manufacture The Yokohama Earth-1 tyres, designed to cater to the comfort and economy segment along with S.drive. The YCN will provide all Yokohama India offerings including The Yokohama Earth-1 tyre, which  is especially “Designed for India” keeping the diverse road conditions in mind and will cater to most of the cars in B, B+ and C-segments, as well as the Geolandar series. Globally other than replacement tyres business, Yokohama tyres is original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota. majesty About Yokohama India Yokohama India is 100% subsidiary of The  Yokohama Rubber Co., Ltd. Yokohama Rubber Company(YRC) is already running in to 10th decade of its establishment in Japan, under its management plan GD100(Grand Design 100, on completion of 100 years of operations in 2017) decided to foray in to Indian market in 2007. India being one of the fastest growing automobile markets got Yokohama India Pvt. Ltd. to invest in land for its manufacturing unit. For further details please visit www.yokohama-india.com. /

Japan’s Yokohama Tyres Opens Second Yokohama Club Network at Surat

June 29, 2015June 29, 2015
Sixth Yokohama Club Network In the State   Yokohama India along with Shree Sai Tyres have opened Surat's second Yokohama Club Network (YCN). With this launch Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its sixth specialised YCN in the state of Gujarat.   The shop is located in the heart of the posh area at 10, 11 Divya Darshan Appt.,Opp. Rushabh Tower, Rander Road. Surat-395007, Gujarat.   Mr. Sanjay Chatterjee, General Manager, Yokohama India Pvt Ltd said "The opening of this YCN is a proud moment for us since Shri Sai Tyres has opened their 2nd YCN with Yokohama India. This testifies that the people of Surat have appreciated our products".   Mr. Kaplesh Gulabbhai Patel, Owner of Shri Sai Tyres said "The new Yokohama Earth-1 Tyre and is an excellent product with suitability for Indian road conditions. It is truly based on Yokohama's global philosophy and our experience in our previous outlet has told us that people have accepted it well".   Apart from the Yokohama Earth-1 Tyre, the newly opened YCN also showcases latest and large variety of alloy wheels to jazz up one's existing ride. Car rocks houses best of the equipment to offer world class wheels and Tyres related services under one roof.   YCN is a specialized network based on Yokohama's global philosophy to develop Point Of Sales to provide world class Tyre buying experience. Yokohama India currently has more than 750 point of sales which also includes 38 Yokohama Club Network (YCN) across length and breadth of India.   "We wanted to provide Tyre's that fit the Indian roads and Yokohama seemed to be a good choice for the same" further continued Mr Patel.   The Global Tyre major is currently operating on over 3% of the total market share in India. While tube Type still contribute a considerable share of the total passenger car radial market, Yokohama India is only competing in the tubeless Tyre market.         Yokohama India recently inaugurated its first India manufacturing unit. Built with an investment of over Rs 300/- crore, this new manufacturing unit at Bahadurgarh will manufacture The Yokohama Earth-1 Tyres, designed to cater to the comfort and economy segment along with S. drive that will cater to the sport segment.