Yokohama India becomes Co-Sponsor to SJOBA Rally 2019

Yokohama becomes Co-Sponsor to the 32nd year of the SJOBA Rally 2019. Globally, Yokohama has become synonymous to motor sports, in India it would be our endeavor to associate with motor sports events as much as possible. Through this co-sponsorship, would create awareness about the importance of using the appropriate tyres as that is the only part of the vehicle which is in contact with the road surface. Yokohama would offer ADVAN Rally tyres to the winners and officials. Yokohama would also extend technical expertise to evaluate health of the tyres being used at the participant’s vehicles. The company’s support for motor sports in India contributes to the growth, development and revitalization of the motorsports, greater recognition of the YOKOHAMA brand and the automobile industry as a whole.
The SJOBA Rally has been a nurturing ground for top rallyists of the country. From what began as a basic scooter rally in the year 1981 with handful of participants has now grown to be a major sporting event in the country with participation by more than one hundred rallyists – many of who are top rally drivers. The Rally is duly approved by the Federation of Motor Sports Clubs of India (FMSCI). This year, the 32nd year of SJOBA Rally will take place from March 1 to 3 in Chandigarh and Himachal Pradesh area.
ADVAN is Yokohama’s flagship product line-up meant for supercars, is also used in motor sport activities. Yokohama India will offer ADVAN motorsport tyre A035, which is most appropriate for treacherous terrain. 205/65R15 ADVAN A035 has been one of the most sought after tyres for such terrain.
“It’s been a pleasure to be associated with one of the historical rallies where top rally driver’s skills are mapped on toughest terrain. Our ADVAN tyres are perfectly suitable to handle such high performance driving in an extreme terrain conditions” said Mr. Sanjay Chatterjee Head Sales & Marketing.
The Yokohama Rubber Co., Ltd. has already crossed a milestone figure of completing globally 100 years. Yokohama tyres are now available in the Five Continents, 149 countries and regions. Globally is synonymous to motor sports, sole supplier to the FIA operated WTCC (WTRC from 2018).
Yokohama India Pvt Ltd. is 100% subsidiary of the Yokohama Rubber Co., Ltd. decided to foray into Indian market in 2007 and now running in its 11th year of successful operations. India being one of the fastest growing automobile markets made Yokohama India to start its 1st manufacturing plant in November 2014 and achieved the milestone figure of 1 millionth tyre production in year 2016. Production capacity expansion has already started owing to increasing demand for Yokohama tyres.