Yokohama India Distributes Portable Car Dust Bins: Encouraging cleanliness through awareness and behavior change

Yokohama India Pvt Ltd. announced that the company will distribute 25,000 pieces of portable car dust bins to their customers in all India. This activity takes place to support the nation-wide campaign “Swachh Bharat Abhiyan” (English: Clean India Mission).

In the past also, Yokohama India has always been doing “Clean Up Drive” activity with the help of employees and various local communities to clean up the surrounding area and locations near to its offices.

Realizing the importance of individual ownership and the correct attitude towards taking responsibility, the company has envisioned “Clean Up Drive” – a nationwide attempt to inspire behavioral change aimed at supporting the Swachh Bharat Abhiyan, starting with keeping out surrounding clean and sanitized.

Mr. Kazuya Miyazawa, Managing Director Yokohama India Pvt Ltd. said, “Sometimes presence of appropriate equipment can encourage correct behavior. So we are sure that presence of portable car dust bin would reinforce right behavior and contribute to cleanliness.”

About Yokohama

THE YOKOHAMA RUBBER COMPANY has already crossed a milestone figure of completing globally 100 years. Yokohama Tyres are now globally available in the Five Continents, 149 countries and regions. Yokohama has been the main sponsors to Chelsea Football club for past 4 years now. Globally other than replacement tyres business, Yokohama tyres are original equipment suppliers to many top of the line car manufacturers like European OE, American OE, Chinese OE, AND Japanese OE.

About Yokohama India

Yokohama India Pvt Ltd. is 100% subsidiary of The Yokohama Rubber Co., Ltd. decided to foray into Indian market in 2007 and now running in its 11th year of successful operations. India being one of the fastest growing automobile markets made Yokohama India to start its 1st manufacturing plant in November 2014 and achieved the milestone figure of 1 millionth tyre production in year 2016. Production capacity expansion has already started owing to increasing demand for Yokohama tyres.