Yokohama India: Original Equipment supplier to New Honda Civic

Yokohama India started supply of its premium comfort tyre ADVAN dB as original equipment (OE) for the new Honda Civic. 215/50R17 91V has been chosen as the OE fitment on the top spec Civic which went on sales from 7th March 2019.
 
The ADVAN dB delivers a high level of quiet ride with the high stability, true to the flagship ADVAN. In addition, rolling resistance was reduced, improving fuel efficiency. The fuel-saving performance of the tyres has been further improved based on Yokohama Tyre’s BluEarth concept of “environmentally, human and socially friendly.” The BluEarth concept mark appears on the side of each tyre.
 
“Honda Civic is an Iconic brand in its segment in India, we are excited to be part of the project. We are sure customers would love the performance of ADVAN dB tyres” said Sanjay Chatterjee Head Sales & Marketing.
 

About the Yokohama Rubber Co.

The Yokohama Rubber Co., Ltd. has already crossed a milestone figure of completing globally 100 years. Yokohama tyres are now available in the Five Continents, 149 countries and regions. Globally is synonymous to motor sports, sole supplier to the FIA operated WTCC (WTRC from 2018).
 

About Yokohama India Pvt Ltd

Yokohama India Pvt Ltd. is 100% subsidiary of the Yokohama Rubber Co., Ltd. decided to foray into Indian market in 2007 and now running in its 11th year of successful operations. India being one of the fastest growing automobile markets made Yokohama India to start its 1st manufacturing plant in November 2014 and achieved the milestone figure of 1 millionth tyre production in year 2016. Production capacity expansion has already started owing to increasing demand for Yokohama tyres.